Goodbye Energy Fuel

End of the Energy Fuel Era – Welcome to a New Level of Performance!

It’s always hard to say goodbye to a good friend, especially one that’s been with us for over 20 years and seen us through so many great events and races. But science doesn’t stand still and we have to evolve with the times when something better comes along, and Performance Fuel is a clinically proven improvement over energy Fuel.

What’s the Difference?

Performance Fuel is formulated using the same winning ratio of 6% carbohydrates and still features our exclusive Meta Mag magnesium to support muscle function during intense exercise, but has a refined electrolyte profile based on recent research. Performance Fuel features a more competitive mix of electrolytes with increased levels of sodium and reduced levels of potassium, reflecting the levels recommended by the Australian Institute of Sport (AIS) to maximise hydration and performance in endurance athletes.

Clinically Proven Performance Improvement

Endura Rehydration Energy Fuel has been race-proven for over 20 years, so we needed proof before we replaced it with Performance Fuel. A 2014 clinical trial proved that Performance Fuel improved performance by more than 40 seconds over a 40 km cycling time trial, which combined with the rave reviews we’ve had from our extensive team of pro athletes, means we know we’re replacing Energy Fuel with a better product to help improve your performance.

So although it’s sad to announce Endura Energy Fuel has been discontinued, we’re proud to be able to provide you with an even better replacement in Performance Fuel - look for Performance Fuel in stores nationally to help you train harder, race faster and recover quicker.

Always read the label. Use only as directed. If symptoms persist consult your healthcare professional.